@article{oai:kurume.repo.nii.ac.jp:00000445,
 author = {孫, 暁強 and 木藤, 恒夫},
 journal = {久留米大学心理学研究, Kurume University psychological research},
 month = {Mar},
 note = {本研究では，質問紙調査により日中大学生の化粧意識と化粧行動の実態を調べ，さらに化粧意識と化粧行動との関連を検討した。155名の日本人大学生と154名の中国人大学生を対象として，化粧意識の３因子（「魅力向上・気分高揚」，「身だしなみ・必需品」，「効果不安」）と16項目の化粧行動について調査を行った。その結果，化粧意識において女子は日本が中国よりも高く，男子は日本が中国よりも低かった。化粧行動においては，日本の女子と中国の男子は皮膚のケアといった項目に，中国の女子はケアと共に魅力向上のための項目に頻度が高かった。日本の男子は全般的に化粧頻度が低かった。化粧意識と化粧行動との関係においては，両国の女子ともに３因子において相関が認められた。ただし，「魅力向上・気分高揚」では，男女とも日本では正，中国では負の相関が見られた。このことは，日本と中国はそれぞれの文化や社会が異なるため，化粧のとらえ方にもそれらの影響が及んでいることを示唆する。, In this study, we investigated the actual situation of makeup consciousness and makeup behaviors of Japanese and Chinese　university students by questionnaire survey and further examined the relationship between the makeup consciousness and　the makeup behaviors. We investigated the three factors of makeup consciousness: “improvement in charm and feeling upsurge”, “necessaries and appearance”, and “effect uneasiness”, and 16 items of makeup behaviors for 155 Japanese university　students and 154 Chinese university students. As a result, Japanese female students were higher in makeup consciousness　than Chinese, Japanese male students were lower than Chinese. In makeup behaviors, Japanese female and Chinese male students showed frequently for the categorized items such as skin care, Chinese female students showed　frequently for the items for improving charm along with care. Japanese male students generally showed low makeup frequency.　In the relationship between the makeup consciousness and the makeup behavior, correlations were found in three factors for both female. However, in “improvement in charm and feeling upsurge”, Japanese students showed positive and　Chinese students showed negative correlations. As a reason, since Japan and China have different cultures and societies, it　seems that their influence is also spreading on the way of makeup is caught.},
 pages = {15--23},
 title = {日中大学生の化粧意識と化粧行動},
 volume = {17},
 year = {2018},
 yomi = {キトウ, ツネオ}
}